15 Toilet Paper Brands That Fly Off Shelves In Record Time

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Isn’t it just hilarious how the most overlooked products are those we can’t do without? Today, we highlight tissue paper, keeping in mind how the pandemic made everyone go crazy. Here is the kicker: even in periods of abundance, the stress of getting the perfect roll is a mix of trials and errors because using the wrong type can be frustrating and leave you feeling uncomfortable. A rough or light roll can turn a routine necessity into an annoyance, But here are 15 toilet paper brands that are just perfect.

Berkley Jensen Ultra Soft

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This two-ply toilet paper, priced at $20 for 32 rolls with 244 sheets per roll, is praised for its excellent absorbency and quick dissolvability, earning the Good Housekeeping Seal. Berkley is engineered with TAD Soft technology, which offers a balance of softness and strength for the ultimate luxury and reliability. These rolls are also free of defects like piling and separation.

Betterway Organic Bamboo Toilet Paper

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During the blind test voting of top-selling eco-friendly TP brands, 96% of people voted this one as their favorite. The brand uses plastic-free packaging with recycled cardboard boxes and tape, and it offers free shipping for orders purchased within the Continental U.S. Made from 100% organic bamboo, the Betterway Organic Bamboo toilet paper retails for around  $29.99 for 24 rolls.

Great Value Ultra Soft

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Say goodbye to frequent restocks with Great Value Ultra Soft, costing $13 for 12 rolls. These 2-ply sheets are super soft and absorbent, giving you a gentle yet thorough clean every time. Each Mega Roll has four times the sheets of a regular roll, making your supply last longer. Moreover, you can feel good about using it, knowing it’s FSC-certified and sourced responsibly.

Charmin Ultra Soft

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Both consumer testers and lab equipment ranked this brand the softest. At $35 for 18 rolls with 284 sheets per roll, this two-ply toilet paper stands out for being extra soft. It is thick and plush with high strength, especially when wet, making it durable. However, its high strength means it doesn’t dissolve easily, posing a risk for septic systems.

Kirkland Signature (Costco Brand)

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Kirkland Signature Bath Tissue, Costco’s private label brand, is highly regarded, with an average rating of 4.7 out of 5 stars. Each pack features 2-ply, 380 Sheets, and 30 rolls, designed to be economical without compromising performance. The brand is made from virgin wood fiber; it is septic-safe and offers consistent thickness and absorbency.

Presto! Ultra-Soft

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Amazon’s Presto! Ultra-Soft Toilet Paper, priced at $28.26 for 24 rolls, offers excellent value and quality. It is two-ply and has 313 sheets per roll. This toilet paper scored highly for its softness and durability in consumer tests, and it dissolves quickly, which makes it a good option for septic systems. When compared, it was noted to be less absorbent than some other brands, which may require more sheets per use.

Who Gives a Crap

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Contrary to their name, this brand actually does give a crap about comfort, as well as the environment. It is made from 100% recycled paper, available in both traditional recycled and bamboo options. Twenty-four rolls cost  $38 and are wrapped in colorful, fun packaging, reflecting the brand’s commitment to sustainability and social impact. The brand also donates 50% of its profits to build toilets in developing countries.

Scott ComfortPlus

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Scott ComfortPlus, available for $30.99 for 36 rolls, is a solid choice for strength and comfort. It is a one-ply toilet paper with 231 sheets per roll. This brand was highly rated for its durability and resistance to tearing, even when wet, and also received good scores for softness and absorbency. The downside is that it doesn’t dissolve as quickly as other brands, which might not be ideal for septic systems.

Quilted Northern Ultra Plush

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Quilted Northern Ultra Plush is advertised as not being bleached using sodium hypochlorite. 24 rolls with 319 sheets per roll cost $30. Notably, this three-ply toilet paper scored very high for thickness and performed well in strength tests. The only issue is that its thick, three-ply construction doesn’t dissolve as quickly. This could compromise older plumbing systems.

Angel Soft Toilet Paper

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With production dating back to 1987, Angel Soft Toilet Paper costs $24 for 48 rolls. It’s clear that being in business long enough is beneficial because the Angel Soft Toilet Paper rolls have overcome an imbalance between softness and strength. These rolls scored well for being affordable and comfortable. They dissolve quickly and are safe for septic systems. Unfortunately, it is not as thick as some other brands.

Seventh Generation

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Seventh-generation toilet paper is an environment-friendly option available at $53.96 for 24 rolls. It is a two-ply toilet paper made from 100% recycled paper, free of dyes, inks, and fragrances, which is excellent for sensitive skin. This brand performed well in dissolvability tests, but it scored lower on softness, and some users found it less comfortable for everyday use.

Cottonelle Ultra ComfortCare

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Cottonelle ultra comfort care toilet paper removes even the tiniest residue specks. The Cottonelle Ultra rolls are plant-based and made with fibers sourced from responsibly managed forests. They are comfortable, clog-safe, sewer-safe, and septic-safe. When you buy a set, you usually get flushable wipes, which further enhance a refreshing, clean experience, all in a flushable 2-layer toilet paper format.

Bim Bam Boo Bamboo

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Bim Bam Boo Bamboo Toilet Paper is made from sustainably sourced bamboo. It offers an eco-friendly, lint-free alternative to traditional toilet paper. Bamboo fibers provide a soft and silky texture that’s gentle on the skin. This toilet paper is hypoallergenic and free from harsh chemicals, dyes, and fragrances, which makes it suitable for individuals prone to allergies. 

Tushy Bamboo Toilet Paper

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Tushy Bamboo Toilet Paper is crafted from 100% bamboo fibers. The Bamboo plant’s sustainability shines through as it regenerates quickly and needs minimal water and pesticides. For this reason, the Tushy Bamboo Toilet Papers are a planet-friendly choice. Explicitly designed for bidet users, it’s both biodegradable and septic-safe. The bamboo fibers break down easily to minimize plumbing impact. A 24-roll goes for approximately $69.

Pure Planet Club Tree-Free Toilet Paper

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Although relatively expensive, at around $70 for 36 rolls, Pure Planet Club Tree-Free toilet paper is yet another bamboo product with an extra ingredient: sugarcane fibers. This brand is hypoallergenic, free from harsh chemicals, and dermatologically tested for sensitive skin. It is also biodegradable and septic-safe, ensuring it breaks down easily without clogging pipes or compromising sewage systems.

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