Johann Hunt
Black women across the South are changing communities and industries through ventures grounded in diverse disciplines. These enterprises reflect more than entrepreneurship but also represent purpose and deep regional roots. Here are ten such impressive businesses that are reshaping the Southern narrative and redefining what success truly means.
Pressed Roots By Piersten Gaines
Based in Dallas, Pressed Roots is famous for its luxurious, precision care of textured hair. Founded by Piersten Gaines, the salon blends science-backed treatments with a warm, hospitality-driven experience. With a steady flow of clients each month, it is widely recognized as one of the most notable upcoming Black-owned salons in the country.
The Brown Sugar Collab By DeAnna D. Allen
Traditional retail has failed to make space for diverse voices and underrepresented creators. The Brown Sugar Collab emerged in Charlotte to change that. It showcases goods from more than 20 BIPOC owned brands and focuses on empowerment and community. This boutique has become a thriving example of inclusive entrepreneurship and creative expression.
Shucktowne Mobile Oyster Bar By Brittney Wall
Charleston-based Brittney Wall started Shucktowne, a mobile oyster bar serving raw and grilled oysters at events and pop-ups. Known for its quality shellfish and lively atmosphere, the venture has gained a loyal following. It was also featured in the food magazine âBon Appetitâ for showcasing the traditional Lowcountry seafood in modern, festive settings.
Southern Elegance Candle Co. By DâShawn Russell
Scented candles became a way to preserve Southern heritage when DâShawn Russell launched Southern Elegance Candle Co. These hand-poured soy candles are inspired by Southern cities and their traditions. What began as a teacherâs side hustle became a national brand, now carried in major retailers and praised for its evocative and nostalgic scents.
My Signature Scent By Aiesha McKenzie
My Signature Scent is a luxury fragrance company that specializes in custom-blended perfumes and scent experiences. Known for handcrafting personalized fragrances, McKenzie develops bespoke scents tailored to each clientâs individuality. Additionally, she hosts workshops and private scent sessions, guiding participants in crafting their unique olfactory creations.
LAMIK Beauty By Kim Roxie
Created to fill the gap in clean beauty for women of color, LAMIK Beauty is a vegan makeup line which offers inclusive shades made with gentle, skin-friendly ingredients. Started in Houston by Kim Roxie, the brand has garnered national recognition for redefining beauty standards through products that are safe and empowering.
Kaleidoscope Hair Products By Jesseca Dupart
Jesseca Dupart, a native of New Orleans, launched Kaleidoscope Hair Products in 2014. Dedicated to hair growth and scalp health, her Miracle Drops became a viral sensation due to their impressive results. The brand now sells across the nation in major retailers like Walmart.
Black Girl Sunscreen By Shontay Lundy
Sun protection products often failed to meet the needs of darker skin tones, leaving behind visible residue. In response, Shontay Lundy founded Black Girl Sunscreen in Miami to develop a residue-free formula that avoids the white cast commonly associated with traditional sunscreens. Now available in major retailers, it’s a recognized leader in inclusive skincare.
Wanderstay Boutique Hotel By Deidre Mathis
A themed hotel in Houston is redefining travel through community, cultural connection, and inclusivity. Wanderstay Boutique Hotel offers affordable, well-designed accommodations that prioritize comfort and meaningful experiences. Committed to diversity in hospitality, the hotel reflects the vision of its award-winning founder, Deidre Mathis, by welcoming travelers of all backgrounds across the globe.
Southern Culture Artisan Foods By Erica Barrett
Southern Culture Artisan Foods, established by Erica Barrett, is a breakfast-focused brand inspired by her Southern roots. Launched in 2012, it provides inventive pancake mixes and grits made with wholesome ingredients. Barrett’s vision celebrates traditional Southern breakfast, making it accessible in stores and embraced by food lovers nationwide.