Devin Jacobs
Brands of the past were symbols of status, style, and innovation. Some pushed boundaries with bold innovations, while others leaned on clever marketing or timeless appeal. Though they’ve faded into American history, their legacies still linger in vintage ads and memories. Swipe to find ten brands that once ruled the ashtray and discover what made them irresistible or simply ahead of their time.
Tareyton
Tareyton gained popularity with its iconic advertising slogan, “Us Tareyton smokers would rather fight than switch.” The brand was recognized for its distinct filter-tipped products and was a choice for those who preferred a unique smoking experience. Its loyal customer base made it a notable name, especially during its peak years.
Kent
Kent’s story begins with a bold claim to fame—it was said to be a “healthier” option back in the day, thanks to its Micronite filter. The brand became a sensation among smokers who wanted something smooth yet sophisticated. Of course, Kent wasn’t just about filters; it made waves with its sleek design and premium feel.
Belair
Belair was prominent for its refreshing flavor. Hence, it attracted a segment of smokers who preferred menthol. Though it was successful initially, Belair couldn’t compete with dominant menthol brands like Kool and Salem. Facing declining market share, Belair was eventually phased out and is no longer available.
Chesterfield
Chesterfield was a smoker’s game—strong, straightforward, and unpretentious. It made waves in the 1920s by offering a pre-rolled cigarette at a time when many still rolled their own. By the 1940s, its endorsements from celebrities like Frank Sinatra gave it a timeless cool that collectors still value today.
Old Gold
Old Gold appealed to smokers who didn’t care for frills. Its 1926 slogan, “Not a cough in a carload,” poked fun at health concerns. But beyond the humor, Old Gold delivered quality. The distinctive yellow-and-brown packaging became a visual staple of mid-century American life, making it a prized collectible.
Herbert Tareyton
Before filters took over, Herbert Tareyton was known for its cork-tipped design. This touch of class distinguished it from competitors. The brand’s quirky 1960s campaign, featuring models with fake black eyes, declared, “I’d rather fight than switch!” Above all, it captured the spirit of smokers who resisted change.
Raleigh
Who said indulging couldn’t come with perks? In the 1930s, Raleigh gave smokers a reason to light up beyond just the smooth taste: coupons! Every pack came with tiny tickets you could save up for anything from toasters to lawn chairs. Forget cash back—Raleigh was all about “smoke back.”
Viceroy
When Viceroy hit the scene in 1936, filters became fashionable. In an age when everyone was chasing unfiltered grit, the Viceroy said, “How about a smoother ride?” Its ads featured sharp-dressed folks looking like they had life figured out. It was the brand for the smoker who liked a little finesse with their fire.
Lark
This brand’s marketing emphasized its modern, almost scientific approach to tobacco use. Despite its initial popularity and endorsements by celebrities like American journalist Harry Reasoner, Lark’s appeal waned as smoking habits changed and new competitors emerged. By the 1990s, its presence in the US market had dwindled, though it found limited success in international markets.
Virginia Slims
Virginia Slims made their debut in 1968, aiming to carve a niche in the market by appealing directly to women. Unlike traditional, bulkier designs, Virginia Slims featured a slender, elegant profile that was a break from convention. The brand’s famous slogan, “You’ve come a long way, baby,” resonated with the feminist movements of the era.